THE BEGINNING SMALL BREED SAMPLE
THE BEGINNING SMALL BREED SAMPLE
THE BEGINNING SMALL BREED SAMPLE
THE BEGINNING SMALL BREED SAMPLE
THE BEGINNING SMALL BREED SAMPLE
Our finest British Heritage Kitchens

THE BEGINNING SMALL BREED SAMPLE

Our finest BEGINNING is our deluxe grain-free meal tailored to puppies expected to reach an adult weight of up to 15 kg. This meal is packed with local and regional delicacies including free-range British chicken, British free-run country duck, Scottish salmon, fresh trout and whole egg. By serving THE BEGINNING, you will be providing your puppy with all the nutrition he or she needs at every stage of puppyhood. 

A first-class human-grade meal free from grain and fillers. Nothing but the very best. 

Tailored to: Puppies reaching an adult weight of up to 15 kg.  We recommend serving The BEGINNING until your puppy is 10–12 months

Made with pride in our British kitchen.

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SMALL LARGE
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Why Grain-Free?

A grain-free diet helps sensitive digestion

Although most dogs can digest grains without any problems, there are still some that struggle and are prone to digestive problems such as constipation. All our products are of highest quality and specially formulated using the right balance of key nutrients – just without the grains.


We say no to grain allergies

Pets can suffer from food allergies. Although it’s relatively rare for dogs to become intolerant or allergic to grains, when this does happen it can be a difficult time for both pets and owners – that’s why we eliminate the chances all together.

Behavioral Optimizing Foods (BOF)

What is Behavioral Optimizing Foods (BOF)?

A significant part of the idea behind the ESSENTIALS meals, is to keep your dog's blood sugar stable. In the same way that it applies to people, it applies to dogs (even more so) that when the blood sugar is running low or high, significant fluctuations both mentally and physically takes place.

All of our meals are composed in order to avoid these fluctuations; creating a new standard of foods -for your dog. The principle we have developed is BOF (Behavioural Optimizing Foods) and has been extremely well received.


BOF – A sensation within pet foods 

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages, of keeping the blood sugar levels stable throughout the day.  At ESSENTIAL FOODS we have achieved just that with our life-changing and award winning foods. BOF ensures the stability of your dog’s sugar levels.

Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking.  Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.



Illustration shows blood sugar development with BOF based meals vs. other brands' premium pet food. Download or read the scientific article 'White Paper on the BOF Principle' by Dr. Med. Vet. Timurhan Tastutar here.

Not Happy? Not a problem

Very simple - It's a total satisfaction guarantee

Should there be anything that you're not happy with, simply get in touch and we'll arrange for a FULL refund.

Our guarantee covers all meal products bought online with us, up to 3 months from date of purchases. Just our very own confident way of saying: Give ESSENTIALS a go, you won't regret it!
THE RECIPE

Fresh free-range British chicken and free-run welfare assured British country duck (34%), Dried Chicken and Duck (30%), Sweet Potato, Chicken Fat (9%), Peas, Fresh Scottish salmon and Trout (7%), Whole Egg (7%), Linseed, Potato, Chicken Gravy (3%), Lucerne Sprout, Vitamins, Minerals, MOS (Mannan Oligosaccharides), FOS (Fructo-Oligosaccharides), Glucosamine, MSM (methylsulfonylmethane), Chondroitin, Cranberry, Acai, Bilberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng,
Decaffeinated green tea, Ginger.

NUTRIONAL VALUES
  • Made with fresh and dried chicken, duck, salmon, trout, egg 90%
  • Of which fresh 42%
  • Protein 35%
  • Fat 21%
  • Of which Omega-3 1.7%
  • Of which Omega-6 3.6%
  • Minerals/Crude ash 8%
  • Fiber 3.5%
  • Water 8.5%
  • Calcium 1.6%
  • Phosphorus 1.3%
  • Glucosamine 0.09%
  • Chondroitin 0.07%
  • Kcal/kg 3920
ADDITIVES PER KG

Vitamins: Vitamin A 15,000 IU, Vitamin D3 2000 IU, Vitamin E 240 IU.

Provitamins: Taurine 1,500 mg. Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 50 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 35 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 15 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.3 mg.

We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

ADDITIONAL INFORMATION

Cooking temperature
82 degrees (°C).

Best before
Date, time and unique production number can be found at the top of the bag.

Storage & packaging
The food should be stored in the bag, in a cool, dry place (5-18 °C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. Th 10kg packaging is 100% recyclable plastic and should be disposed of with other soft plastics.

Bags & croquette size
The BEGINNING is available in 2.5 kg and 10kg bags. The croquette size is tailored to smaller breeds and is the same in both bags.

Who’s it for?
ESSENTIAL the BEGINNING is our special food for puppies & juniors, who as adults will weigh up to a maximum of 15 kg. As you can and should always expect from us, only top-quality ingredients are used. The BEGINNING is GRAIN-FREE and follows our BOF principle. Important! Puppies that will weigh
more than 15 kg as adults must begin on the BEGINNING LARGE BREED from 8 weeks of age.

For breeders: For all puppies from about 3 weeks of age. Soak the meals in boiled, slightly cooled water to make porridge, and introduce gradually. Serve the BEGINNING to the bitch until the pups are 6-8 weeks. Can also be served before giving birth for extra energy/strength.

BOF - A sensation within pet foods
Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

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THE BEGINNING SMALL BREED SAMPLE

The ESSENTIALS-pack

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FEATURED INGREDIENTS

Free-run British Country Duck

Free-run British Country Duck

We source barn-reared free-run English Country Ducks that are Farm Assured for their welfare. Duck is a lean, nutrient-dense meat that provides essential nutrients such as iron, selenium, B vitamins, and zinc, all of which contribute to overall health and well-being. (Meets or exceeds Red Tractor standards.)

Free-range British Chicken

Free-range British Chicken

Free-range poultry generally have a higher protein content than commercially raised chickens. Happier, healthier chickens are thought to produce tastier meat due to lower cortisol levels. Chicken is a lean source of protein, rich in essential amino acids, and a good source of vitamins and minerals, including B vitamins and iron. Our free-range chickens meets or exceeds Red Tractor standards.

Sweet potato

Sweet potato

Sweet potatoes are a rich source of fibre and contain an array of vitamins and minerals including iron, calcium, selenium, and they’re a good source of most of our B vitamins and vitamin C.

Whole peas

Whole peas

Our peas are grown and harvested in United Kingdom or Europe. An alternative source of protein and fibre.

Scottish Salmon

Scottish Salmon

Scottish Salmon is typically fed better quality feed, and farming is less intensive, meaning they can swim further. A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties.

Wild Trout

Wild Trout

Primarily sourced from within in the UK, trout is natural source of omega 3 essential fatty acids.

Eggs

Eggs

An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.

Linseed

Linseed

Is often referred to as ‘nature’s gift. Rich in both Omega-3 (ALA) and plant nutrients. All three sources of Omega-3 have been included in ESSENTIALS: ALA, DHA & EPA. Omega 3 – may help to support skin and coat condition. Omega 3 also thought to help support cognitive and visual development in puppies.

Potatoes

Potatoes

An effective and tasty source of carbohydrates grown un Europe or UK. Excellent alternative to grains, suitable for dogs with grain sensitivities or intolerances good source of fibre and vitamin C.

Alfalfa Sprouts

Alfalfa Sprouts

Another one of Earth’s small miracles; filled with vitamins, mineral salts, amino acids, enzymes and most importantly, essential fibres.

Vitamins & Minerals

Vitamins & Minerals

Carefully added in the highest possible quality. Combined with a nutritious selection of vegetables, fruits, berries, and herbs — along with a high content of fresh ingredients cooked at low temperatures — this supports long-term health and well-being.

PreBiotics

PreBiotics

Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. In ESSENTIALS we include Mannan-oligosaccharides (MOS), Fructooligosaccharides (FOS) & alfalfa.

Glucosamine, Chondroitin & MSM

Glucosamine, Chondroitin & MSM

Glucosamine, Chondroitin Sulfate, and MSM are three key ingredients that may support healthy collagen production and are essential for maintaining joint health.

Cranberries

Cranberries

Cranberries are believed to offer significant health benefits. Research suggests that cranberries may have one or more preventive, therapeutic, or otherwise beneficial effects on conditions such as urinary tract infections, cardiovascular diseases, and cancer.

Acai Berries

Acai Berries

Acai berries have antioxidant properties which may help to protect cells from damage.

Bilberries

Bilberries

Rich in taste and antioxidants.

Mulberries

Mulberries

Sundried mulberry. Source of iron to help support normal functions of the circulatory system. A good source of Vitamin C known for it’s antioxidant properties.

Apples

Apples

Rich source of flavonoid antioxidants which can help to protect cells from damage caused by free radicals in the body.

Tomatoes

Tomatoes

Added for broad versatility in our meals. Contains important antioxidants such as lycopene and phenolic acids, beta-carotene, vitamin C, and potassium.

Oranges

Oranges

Oranges are high in vitamin C and naturally rich in antioxidants

Pears

Pears

Pears are a good source of dietary fiber and naturally contain vitamins and minerals such as vitamin C, potassium, and copper.

Carrots

Carrots

The great versatile vegetable we can’t do without. Containing carotene and various other beneficial nutrients and fibres.

Spinach

Spinach

Rich in iron, A and K vitamins. We have added it for its huge versatility.

Cauliflower

Cauliflower

A delicate vegetable with both flavour and a good source of vitamin B9 and vitamin A, which supports healthy metabolism and vision.

Seaweed

Seaweed

Known as a rich source of minerals and trace elements that contribute to overall health & well-being. Source of iodine which helps to maintain healthy thyroid function.

Marigold

Marigold

Contains a high level of the important antioxidants.

Ginger

Ginger

Source of Potassium to help with nerve and muscle function and a good source of Calcium which helps maintain healthy bones and teeth.

Ginseng

Ginseng

Has antioxidant properties.

Green Tea

Green Tea

Contains antioxidants which help contribute to overall health and well being. Thought to help in controlling the bacteria which may contribute to poor oral health.

Why we love The Beginning Small Breed

For puppies & juniors

A bag of small, delicate kibbles. Perfect for puppies and juniors that will weigh up to 15 kg as adult dogs.

BOF Approved!

The BEGINNING is grain-free and helps keep the blood sugar stable. This is particularly beneficial during the vital learning period.

Breeders favourite

We love the meal ourselves because it’s a firm favourite among breeders, and their enthusiasm for it says it all!

Wie viel sollte Ihr Hund essen?

Wie viel wiegt Ihr Hund als Erwachsener?
    KG

    You may have noticed that the result is 15% less than indicated by the feeding chart on the bag. That’s because the chart is based on the industry’s standard recommendations, but as our meals are exceptionally rich in fresh ingredients, we’ve found that a 15% smaller serving provides the same nutritional value.

    THE BEGINNING

    Delikate Mahlzeiten für Welpen & Junghunde

    Lecker, getreidefrei & nahrhaft für die frühen Lebensphasen. Die Mahlzeiten sind speziell entwickelt, um die empfindliche Wachstumsphase, die sowohl große als auch kleine Hunde durchlaufen, optimal zu unterstützen.

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